Social media followers grew from 0 to more than 340,000, eclipsing local and regional competitors and competing against television-driven national organizations (St. Jude's; St. Baldrick’s)
CURE’s Kids Conquer Cancer One Day at a Time, a program raised more than $1 million, strictly through online and social media.
CURE’s annual funding grew from $800,000 to $5 million.
Online giving exponentially increased through social engagement.
Produced and directed EMMY winning TV PSA.
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From November 2021 to May 2023 grew social media following from a little under 5,000 to just shy of 80,000 followers.
In 2023 alone:
Total following: 79,637 (+37,973 during the period)
Total engagement during the period: 3,239,600
Total reach during the period: 6,028,100
Utilized books author, Harry Cohen in social media creative, by doing so brought life and social media growth & engagement to the brand.
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Social media following grew from 30,000 followers to over 375,000.
Social media reached nearly 24 million people in 2022 (up 162% vs. 2021)
Total Engagement in 2022 just under 7 million ( +127% YoY) with an 18% engagement rate.
Generated direct annual revenue from social media of $600k.
Manage 9 pages, including 4 restaurant pages for social media.
From #5 to #1 in competitive set.
Managed all online reputation management.
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Overarching Objective:
Sell more Johnsonville sausage by convincing southern grillers/tailgaters/Tongsmen to make room for Johnsonville sausage on their grill
Primary PR Objectives:
Promote, generate media coverage to encourage entries in the Johnsonville Titanium Tongsman Award Contest (Sept. 13 – Oct. 31) with emphasis on the Southeast.
Secure media coverage for Johnsonville leading up to and including Dec. 4 game day grill off at the SEC Championship in Atlanta
Results:
Total Engagements: 193,445. Total Impressions: 5,642,058
Total Video Views: 2,512,450. Total Reach: 3,928,397
Total CPM: $14.62
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Grew their social media from 300k to more than 2 million. Effectively competing with top tier brands such as L'Oréal in a category that is #1 spender in television.
Monthly engagement on social media: 9x increase.
Online sales: 6x increase.
Gained marketing business for sister company, Jordana Cosmetics.
Launched new websites for both brands.
www.milanicosmetics.com
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Strategy was to engage the B2B food service industry in all that electric cooking has to offer over gas.
Partnered with Chef David Rose of the Food Network for the video series.
Built targeted foodservice social following to more than 8,800 in 2+ years.
47% growth year over year.
300,000 engagements in 12 months.
Chef Series pilot program awarded silver medal by Utilities Communicators International.
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Transportation
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Built niche social following from 0 to more than 60,000 in 4 years.
Averaged more than 400,000 engagements each year.
Largest dedicated social following among U.S. utilities.
Georgia moved to a top 10 state in EV auto registrations.