Case Studies
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Customer
Resource
Center
Electric
Transportation
Case Studies
- Social media followers grew from 0 to more than 340,000, eclipsing local and regional competitors and competing against television-driven national organizations (St. Jude's; St. Baldrick’s)
- CURE’s Kids Conquer Cancer One Day at a Time, a program raised more than $1 million, strictly through online and social media.
- CURE’s annual funding grew from $800,000 to $5 million.
- Online giving exponentially increased through social engagement.
- Produced and directed EMMY winning TV PSA.
Case Studies
- From November 2021 to May 2023 grew social media following from a little under 5,000 to just shy of 80,000 followers.
- In 2023 alone:
- Total following: 79,637 (+37,973 during the period)
- Total engagement during the period: 3,239,600
- Total reach during the period: 6,028,100
- Utilized books author, Harry Cohen in social media creative, by doing so brought life and social media growth & engagement to the brand.
- Total following: 79,637 (+37,973 during the period)
- Total engagement during the period: 3,239,600
- Total reach during the period: 6,028,100
Case Studies
- Social media following grew from 30,000 followers to over 375,000.
- Social media reached nearly 24 million people in 2022 (up 162% vs. 2021)
- Total Engagement in 2022 just under 7 million ( +127% YoY) with an 18% engagement rate.
- Generated direct annual revenue from social media of $600k.
- Manage 9 pages, including 4 restaurant pages for social media.
- From #5 to #1 in competitive set.
- Managed all online reputation management.
Case Studies
- Overarching Objective:
-
Sell more Johnsonville sausage by convincing southern grillers/tailgaters/Tongsmen to make room for Johnsonville sausage on their grill
- Primary PR Objectives:
- Promote, generate media coverage to encourage entries in the Johnsonville Titanium Tongsman Award Contest (Sept. 13 – Oct. 31) with emphasis on the Southeast.
- Secure media coverage for Johnsonville leading up to and including Dec. 4 game day grill off at the SEC Championship in Atlanta
- Results:
- Total Engagements: 193,445. Total Impressions: 5,642,058
- Total Video Views: 2,512,450. Total Reach: 3,928,397
- Total CPM: $14.62
- Sell more Johnsonville sausage by convincing southern grillers/tailgaters/Tongsmen to make room for Johnsonville sausage on their grill
- Promote, generate media coverage to encourage entries in the Johnsonville Titanium Tongsman Award Contest (Sept. 13 – Oct. 31) with emphasis on the Southeast.
- Secure media coverage for Johnsonville leading up to and including Dec. 4 game day grill off at the SEC Championship in Atlanta
- Total Engagements: 193,445. Total Impressions: 5,642,058
- Total Video Views: 2,512,450. Total Reach: 3,928,397
- Total CPM: $14.62
Case Studies
Grew their social media from 300k to more than 2 million. Effectively competing with top tier brands such as L'Oréal in a category that is #1 spender in television.
Monthly engagement on social media: 9x increase.
Online sales: 6x increase.
Gained marketing business for sister company, Jordana Cosmetics.
Launched new websites for both brands.
www.milanicosmetics.com
Customer
Resource
Center
Case Studies
- Strategy was to engage the B2B food service industry in all that electric cooking has to offer over gas.
- Partnered with Chef David Rose of the Food Network for the video series.
- Built targeted foodservice social following to more than 8,800 in 2+ years.
- 47% growth year over year.
- 300,000 engagements in 12 months.
- Chef Series pilot program awarded silver medal by Utilities Communicators International.
